Increase your Sales with MageMonkey's Free "Recover Abandoned Carts"

Written by: Ignacio

Have you noticed that many visitors to your Magento store add products to their shopping cart, but then abandon it before completing their order?

If so, you are not alone. It is one of the biggest problems facing online stores. Recent research shows that the average cart abandonment rate on ecommerce sites is approximately 67%. This means that more than six out of every ten people who add your products to their shopping cart will then go on to abandon it.

There are many reasons why this might happen - and it's not necessarily because they are no longer interested in buying your product. According to a report by Forrester Research Inc, 41% of customers abandoned their shopping cart because they weren't ready to purchase the product. And another 24% simply wanted to save products in their cart for later.

So just because a shopper has abandoned their cart, it doesn't mean you have lost the order. But how do you go about saving those ecommerce sales?

A simple solution is to send them an email reminder. However, constantly checking the abandoned cart report on the back-end of your Magento store can be time consuming and inefficient.

That's why a new feature called Abandoned Cart could be the perfect solution to help you with this.

Abandoned Cart - is part of the latest version of the MageMonkey Module. It sends an automated email to shoppers who have added your products to their shopping cart, but didn't complete the checkout process. This reminder may then encourage the shopper to return and place their order.

Abandoned Carts Settings

How Does Abandoned Cart Work?

There are two ways in which this feature can retrieve the information to send a reminder email:

Customers - When a customer adds products to their shopping basket but then leaves the site. Guests - When a guest add products to their basket, begins the checkout process but leaves without completing it. (Provided they have passed Step 1 on the Checkout and entered their email address.)

Once you have enabled the feature, it will send out the Abandoned Cart Email which has been set up by default as a custom template.

You can select how soon after the cart abandonment to send the email. And choose how many times you would like it to be sent.



Additional Features

Discount Coupons - As an additional incentive to your customers, you can also opt to include a discount coupon. This can either be a fixed amount or a percentage off their order. You can even select which number in the email sequence to send it. So for example, if after two reminder emails, the customer still hasn't responded, you could offer them a discount as extra encouragement.

If you enable this option, the coupon will be created automatically with a unique random code and an expiration date specifically for that user.

Analytics - A custom dashboard called Abandoned Cart Dashboard will give you useful statistics including the amount of orders and revenue the feature has generated. In addition, if you enable Mandrill (included as part of the MageMonkey package) as your smtp gateway, you'll also be able to see data about the emails themselves. Find out how many were sent, opened and clicked on.
Recovered Carts Dashboard

Free - Abandoned Cart comes as part of the new release of the MageMonkey extension and is free to download.

If you want to start reducing shopping cart abandonment on your Magento Store, click here now to download the MageMonkey extension.

About the author: Sarah Ansbacher is a content writer and co-founder of the online store Mocha - built on the Magento platform. [Image credit: Diana Haronis ]

Comments

Gravatar

Kris Baker

2013-03-19

Is there a way to manually send the abandoned cart email if it hasn't already been sent? For example, I've enabled the feature and have several abandoned carts that I would like to force send the email to.

Gravatar

2013-03-19

Hello Kris,

Please take a look at this forums post, I believe it's what you are looking for: http://ebizmarts.com/forums/topics/view/4949/10

Thanks.

Gravatar

Carlos

2013-03-20

Hello, The discount coupons can be configure to apply just to certain products?

Gravatar

2013-03-20

Hola Carlos,

Not possible at the moment, but we'd love to hear your thoughts in the forums, maybe it's something we can do in the future.

Thanks for your feedback!

Gravatar

Gaurav Tewari

2013-08-18

Do abandoned emails go if we don't use Mandrill, we are using Amazon SES.

Gravatar

2013-08-20

Hello Gaurav,

Well, this is a MailChimp supported extension, you can get a free Mandrill account for up to 12K emails/month.

Thanks.

Gravatar

2013-11-26

Hello everyone, it's my first pay a visit at this website,
and piece of writing is genuinely fruitful for
me, keep up posting such posts.

Gravatar

2013-12-19

Hi,

As far as I'm concerned the Abandoned Shopping Cart module automaitcaly sends an email to the client who left the website with items in cart.

My question is: Can I customize the message within the email? By default, it sends something like "You have an abandoned cart... If you have any questions, please contact us..." which is no that lively.

How can I do this?

Gravatar

2013-12-19

Hi Tudor,

see our wiki at http://wiki.ebizmarts.com/abandoned-carts/configuration/email-templates

Keep in mind, if you have questions or doubts, post it at http://ebizmarts.com/forums/view/1

Best regards

Gravatar

2014-04-23

Our store has been using your extension for a quite while now. I have customized the email template to suit our needs but there's one thing that I still can't figure out. I need to show a small thumbnail of products which were left abandoned in the cart of user. Where can I add this information to?

Gravatar

2014-04-23

HI Anil, thanks for your post!
Could you drop us a thread in our forum so we can share sample code?

Many thanks!
mh

Gravatar

2016-10-14

Does it supports Aweber??

Gravatar

Rishabh

2017-10-03

Hi,

The links provided above for the Magemonkey gives 404. How could I get this for my Magento 1 store.

Post a comment


NEWSLETTER

Subscribe to our newsletter to receive emails and useful news articles